Videography by Yan Krukau
Echoes & Vine began as “kaze no oto” (Japanese poet, Bashō's phrase for the subtle, imperceptible sounds of nature) – to create a publication that inspires, educates, and uplifts diverse women. Our founder, Jenny Cline, believed in the transformative value of connection. So begins our story of crafting a vibrant narrative landscape, where in the art of storytelling, a woman's voice is centerfold…
Conceptualization
"Kaze no Oto" is a poignant concept that embodies mindfulness, inviting us to listen and attune ourselves to the rhythm of life.
Every quarter, Echoes & Vine's pages will come alive with inspiring stories, insightful advice, and stunning visuals. But have you ever wondered what goes into producing such an innovative women’s lifestyle magazine? Let's take a journey from conception to distribution and discover the passion, dedication, and expertise that bring Echoes & Vine to the page.
As members of the level-up community, we identified a gap in the market for a journal that speaks to women's interests and experiences in elegance, well-being, and transformation, featuring diverse and inclusive representation. Our proposal evolved into an online periodical through research, discussion groups, and community engagement.
Echoes & Vine's brand identity (its DNA) is rooted in three foundational elements.
Absolute Femininity embodies elegance, sophistication, and inclusive beauty.
Fearless Authenticity upholds confident self-expression, celebrating uniqueness and promoting inclusivity for women of all races, ethnicities, and abilities.
Timeless Charm captivates the essence of an enduring allure while celebrating the beauty of female bonds and shared experiences across cultures, generations, and backgrounds.
The editorial team plans a year in advance from themes and topics to partnerships. Research insights, trend analysis, and supporter feedback collectively informed our content strategy. We defined the issue's tone, style, and voice, ensuring alignment with our mission and values – always keeping our readers at the forefront of our minds.
Videography by Yan Krukau (this video has no sound)
Building the Team
We assembled a talented team who shared our vision. To overcome our staffing challenges, we leveraged affiliate relationships with subject matter experts and freelancers. Each contributor brought a unique skill set and valuable perspective, enriching our resources and acumen. Despite the time zone differences, we fostered collaboration through virtual working groups, ensuring cohesion. The resulting design blends elegance and sophistication to evoke a luxurious reading experience.
Content Development & Design
With a shortened lead time, we prioritized efficiency, streamlining our content strategy to ensure authenticity and relevance. Our editorial team crafted compelling articles, profiles, and features that resonate with our audience. We thoughtfully designed our distinctive aesthetic. Editors and writers worked together to conceptualize visually stunning and informative stories, resulting in compelling narration and engaging illustrations.
Videography by the RDNE Stock Project (this video has no sound)
Production & Distribution
The Editor-in-Chief painstakingly reviewed, revised, and refined storylines to meet the high standards of our readers. Research and verification ensured accuracy and authenticity. The Copy Editor completed the content appraisal, checking for clarity, coherence, and consistency. Revisions were made, and final approvals were secured.
The flat plan and manifest, traditionally used for printing, were used for web development, ensuring seamless execution for online output. Technical applications, visualization, and functionality were carefully selected to ensure an optimal user experience across digital devices. Content and layout were verified, and any change logs (a.k.a. edits to the publication) were annotated. The Editor-in-Chief and Copy Editor gave their final approval for online publication.
Echoes & Vine was ready for circulation and a testament to teamwork, perseverance, and passion. Our distribution team worked tirelessly to ensure timely delivery to our global community. Marketing campaigns promote the issue, engaging our audience and encouraging sharing.
Founded August 1, 2024 Echoes & Vine came to fruition. Our inaugural issue debuted in January 2025 after months of dedication and planning. Despite the odds against us, we persevered through staff shortages, strained resources, and an ambitious timeline. Our team, scattered across five time zones, worked tirelessly to bring this campaign to life. We celebrate the fruits of our labor, knowing we've cultivated something truly special. The moment of truth has arrived, dearest E.V.E. (Echoes & Vine Enthusiast), as Echoes & Vine hits its virtual newsstand for the first time, and you voice your opinion on the pages that lie within.
Ongoing Evolution
Like a poetic muse, "kaze no oto" encourages one to evoke a sense of wonder, peace, and connection to the world around us.
As we continue to grow, we remain committed to our core values and mission. Reader feedback and passionate inspiration drive our evolution. We adapt, innovate, and refine our messaging to stay relevant and engaging.
From concept to publication, our journey demonstrates the power of collaboration and dedication to a shared goal. By joining us, you become part of a community dedicated to transformative change and holistic well-being. Together, let's explore pioneering initiatives and strategies that spark profound growth and self-actualization.
Jenny Cline, Editor-in-Chief, Echoes & Vine Magazine
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